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Product Name : The Dark Knight
Message Format: SMS the keyword BATMAN to 51515
Product Brief: As entire India waits to see Batman save Gotham City from the evil Joker.AOL and Warner Media bring the exclusive SMS Quiz for the movie that will get you a chance to win premier movie tickets and branded goodies like T-shirts,etc.
Cost : Rs.3/sms
Platform: SMS
Date of Release: 16th July '08
Language of Release: English
Promotions To Start From: 17th July '08
Region Of Release: KARNATAKA - SPICE
Quick & Important Notes:
The Quiz has 10 questions related to the movie, characters and Star's.
For each correct answer the user gets 10 questions.
10 Winners will be decided based on a lucky draw within next 10 days.
A user can play only up to 10 questions. The quiz will not be repeated if the user tries the quiz again.
No negative marking for wrong answers. The user will not get the next question until he/she gets the answer right.
Pros
Batman has been embedded in the psyche of boys for generations.
Batman is the only self made super-hero, and it's that essential humanity the youth and children relate to.
"The Dark Knight" is bound to spark off a huge craze for all superhero action movie lovers.
"The Dark Knight" was also the last movie of "Heath Ledger"(Acting as Joker in the movie). There is lot of emotional feel to the movie because of it. This movie is dedicated to Heath Ledger.
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